Optionality

What's your business
really worth?

For Canadian business owners with $1M–$50M in revenue. Get a professional-grade valuation based on real M&A transactions — no financials required.

Try with your website!

Optionality platform — business valuation
Backed by leading investors and partners
EY
BMO
La Caisse
FTQ
Google for Startups
Cohere
iNovia Capital
Luge Capital
Bluewave
EY
BMO
La Caisse
FTQ
Google for Startups
Cohere
iNovia Capital
Luge Capital
Bluewave
EY
BMO
La Caisse
FTQ
Google for Startups
Cohere
iNovia Capital
Luge Capital
Bluewave
How it works

A professional valuation in minutes

Just enter your business website and let our AI do the heavy lifting. No financials or documents required to get started.

Enter your website
Your valuation report

What you'll get

A detailed, data-backed report you can use immediately — for planning, negotiation, or benchmarking.

Your valuation range

Get low, mid, and high estimates based on comparable multiples — EV/Revenue and EV/EBITDA — so you know exactly where your business stands.

  • Low, mid, and high value estimates
  • Multiple valuation methodologies applied
  • Clear confidence intervals
Your valuation range
EV/Revenue MultiplesEV/EBITDA AnalysisCanadian M&A DataExport-Ready PDF
Platform

Everything in one platform

Business Valuation

Professional-grade valuation powered by real M&A data.

Benchmark & Track

See how your value compares and monitor it over time.

Comparable Analysis

Match your business to real transactions that closed.

Acquirer Matching

Identify who's most likely to buy and at what price.

Business valuation dashboard
Comparable transactions
Acquirer matching
Valuation report
Powerful Features

Real-time valuation built on 10,000+ transactions

Stop guessing what your business is worth. Optionality gives you instant access to verified M&A data so you can plan your future with confidence.

  • Real Transaction DataSee companies like yours that actually sold.
  • AI-Powered AnalysisMatch comparables automatically.
  • Detailed Valuation ReportRange, growth drivers, and buyer profiles.
  • Track ProgressMonitor your valuation over time.
Pricing

Start free, upgrade as you grow

From a free AI estimate to a CBV-certified report — pick the level that fits your stage.

Free

$0

AI estimate, limited past transactions

  • AI-generated valuation estimate
  • Limited transaction access
  • Basic benchmarking
  • Instant results
Get your free estimate
Most popular

Pro

$99/mo

Full data-backed valuation

  • Full transaction database
  • Comparable company matching
  • Buyer profile identification
  • Monthly tracking
  • Export reports
Buy Pro

Certified

$5,000+

CBV-certified professional report

  • Everything in Pro
  • CBV-certified valuation
  • Expert advisor review
  • Court & transaction ready
  • Dedicated support
Talk to an expert
Real results

Entrepreneurs who took control

I've been benchmarking against competitors for 18 months. My valuation grew 31% — I know exactly what moves the needle.

JR

Jean-François Roy

Founder, Constructech

I wanted to buy out my partner and Optionality gave me a valuation I could use immediately — no waiting weeks for a consultant.

MT

Marc-André Tremblay

Co-founder, Nexgen Solutions

I got an unsolicited offer and Optionality helped me realize how low it was. I negotiated $800K more than the initial offer.

SB

Sophie Bergeron

CEO, Datavox Inc.

Get started

Get your Business Valuation report today

Based on 10,000+ real transactions. No financials required.

Try with your website!