Plan your exit.
Sell for more.

For Canadian business owners with $1M–$50M in revenue. The smartest entrepreneurs plan their exit long before it happens — with the right tools, you build a legacy.

Try with your website!

Optionality platform dashboard
Backed by leading investors and partners
EY
BMO
La Caisse
FTQ
Google for Startups
Cohere
iNovia Capital
Luge Capital
Bluewave
EY
BMO
La Caisse
FTQ
Google for Startups
Cohere
iNovia Capital
Luge Capital
Bluewave
EY
BMO
La Caisse
FTQ
Google for Startups
Cohere
iNovia Capital
Luge Capital
Bluewave
AI-POWERED EXIT PLANNING

The data M&A firms use — now in your hands

Whether you're selling, acquiring, or planning ahead — get the insights that drive smarter decisions.

01

See who bought companies like yours

Access real deals from the past 5 years — who acquired them, at what price, and why.

02

Match comparables & analyze market data

No more guessing your value. We look for transactions that actually happened to find real multiples.

03

Create a custom plan to optimize your exit

With clear actions for you, your business, people and financials to maximize value before selling.

Optionality platform — comparable analysis
How it works

From valuation to exit in four steps

Get a professional-grade business valuation using AI analysis of real Canadian transactions. See how your business compares to others that have sold.

Discover your true value
Platform

Everything you need to exit on your terms

Exit Readiness Score

Know exactly how prepared your business is for a sale.

Value Growth Tracking

Monitor how your valuation changes as you execute your plan.

Buyer Profiling

See who acquires businesses like yours and what they look for.

Deal Structure Insights

Understand earnouts, holdbacks, and terms from real deals.

Business valuation dashboard
Exit planning tools
Acquirer matching
Comparable transactions
Powerful Features

A clear roadmap from today to your ideal exit

Know your timeline, identify the right buyers, and understand exactly what drives your company's value — before you go to market.

  • Personalized TimelineGet a realistic exit timeline based on your goals and readiness.
  • Value Driver AnalysisSee which levers increase your sale price the most.
  • Buyer MatchingIdentify strategic and financial buyers active in your sector.
  • Progress DashboardTrack your exit readiness score as you improve.
Real results

Entrepreneurs who took control

I wanted to buy out my partner and Optionality gave me a valuation I could use immediately — no waiting weeks for a consultant.

MT

Marc-André Tremblay

Co-founder, Nexgen Solutions

I got an unsolicited offer and Optionality helped me realize how low it was. I negotiated $800K more than the initial offer.

SB

Sophie Bergeron

CEO, Datavox Inc.

I've been benchmarking against competitors for 18 months. My valuation grew 31% — I know exactly what moves the needle.

JR

Jean-François Roy

Founder, Constructech

Start planning

Build your exit plan today

Based on 10,000+ real transactions. No financials required.